When a quiet season hits, you might find yourself wondering how you can drum up a little more attention and freshen up your business, both from the inside and out. Quieter seasons can be the ideal time to plan your next move, and think of how you’re going to accomplish it. You can do this alone, or if you’re lucky, with the help of a second pair of eyes. There’s countless ways to make everything feel a bit more energetic, from a change to a brighter colour scheme in your office to any of the solutions below!
Revamp your customer-facing platform
Whether it’s a physical location or a website, it can never hurt to revamp everything around you. Things as easy as seeing how the links on your website look under drop-down menus can save space and give it a refreshed feeling. If you want to go all-out, you can look into graphic design and see what your company colour scheme can become in the hands of someone with experience and ambition! Similarly, changing things around in a physical, real place can have the same effect. Switching out venetian blinds for neutral, pulled-back curtains can give a whole new feel to where customers are looking, and it doesn’t have to stop there. Filling an empty corner with a nice stand and some hanging plants can – literally – give a shop or an office a bit more life to it! Similarly, re-organising your products and switching up their order so customers see something new can be just as helpful. Even old faithful customers may never have known that you provide what’s now been brought to light!
Young, fresh staff
When you’re looking for a fresh business, fresh staff is one of the first places you can look. Whether someone left and you never got round to interviewing for new candidates, or if you’re just able to hire one more person now, a fresh, young face can’t hurt. Many universities offer open days where you can go and scout new talent, talking to them face to face so you can get a feel of their energy and creativity without having to book an interview. It’s a great way to collect CVs to look over later, and as well as having a fresh mind and a new look on business, you know for sure that they’re qualified, trained, and have graduated from courses on all the latest techniques and information. Business is constantly developing, and while you can keep up-to-date thanks to the internet, someone who has just been over all the material may have had an epiphany in the meantime – which is perfect for your business.
A lot of businesses haven’t yet ventured into social media wholeheartedly. Many have a Facebook page or a Twitter they update on occasion, but they’re not used to their full potential. The world of social media marketing is fast-paced and time-sensitive, but that also means that a single post can blow up and reach a huge crowd if you get lucky. Things like new events based on charity – like the annual Movember event – are good ways to get your business in search results without making it look forced. On top of that, joining in to charity events is not only good karma for you, but makes you stick in the minds of users as a business that cares about the well-being of others! Other ways to drum up some attention is with give-aways, which can be products you stock anyway, or products related to your industry. A travel business could look into GPS devices, or a food chain can look into a few free meals or a hosted party in a nearby restaurant.
Sometimes, when your business has been around a while, or if it’s just not going where you want it to, the ultimate option is rebranding. It sounds like a risk, but it can be. Maybe the branding you went with just didn’t catch attention and you got unlucky, but rebranding can give you a completely new lease of life. Mailshots are quick and easy ways to inform existing customers of the change, and rebranding gives you a good reason for a lot of things – especially promoting your business and its new brand on every channel available!